Invitation to the half-day Workshop
28 June 2011 at Symantec Reading
"From Seats to Solutions - Blended and Integrated Offerings"


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Dear CEdMA member,

The early summer CEdMA Europe half-day Workshop will take place on Tue 28 June 1300-1700 UK time at Symantec Green Park near Reading.

With customers not only requiring their staff to spend less time away from the job but also demanding a better return on their IT investment, two of our members have responded with exciting additions to their training portfolio.

Apple has built a blended approach for e-learning and ILT and will give an insight on audience type and size, rollout plans and business impact.

BMC Software has moved from seats to solutions by integrating offerings into the project lifecycle.
“With three out of four IT projects failing to realize value on their return on investment, a recent survey indicated the most important factor for realizing value is user adoption. Integrating Education into a project plan is critical to ensuring user acceptance of the new technology - by creating a detailed plan for project team training and certification, raising awareness of the project objectives and expected benefits, and explaining how staff roles will change.  Project risks can be reduced in relation to solution adoption.”


1300   Coffee and Networking
1330   Introduction - Philip Bourne, Chairman
1345   A Blended Approach for e-Learning and ILT - Reiner Deichmann, Apple

1500   Break and Networking
1530   Integrating Offerings into the Project Lifecycle - Mike Honer, BMC Software
1645   Summary - Philip Bourne
1700   Close and Networking

Here is the printable agenda.

Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.

We shall send out joining instructions in the third week of June.

I look forward to seeing you there!

Mike Dowsey, Executive Director,
on behalf of the Board of CEdMA Europe

To contact us, click here.