Day 1 – Thursday 14th Nov 2002

0900

 

Coffee and Welcome

0930

 

Norman Buckberry,
Autodesk

Introduction and Pulse of the Industry

Please come prepared to share your current hot topics, and to give a quick summary of the state of your business, and the key issues you face today. This session is intended to help introduce everyone, and help with networking during the event, as individuals explain what their key interests are. It will also help to identify potential topics for future conferences.

1100   

 

Coffee

1115 Steve Watts,
Business Objects

Update on the e-Learning Conference

Steve will give an update on the virtual conference in early November, and give us insights into what worked, and what did not. The purpose is to give us all an opportunity to experience and assess the potential role for virtual training in customer education programmes.

1300  

Lunch

1345   

Phil Lawman
Hewlett Packard

Selling Training - Engaging and motivating a Sales Organisation to sell training

An open discussion on the issues we all face in motivating sales organisations to help sell training services.

1515  

Tea

1530 Steve Watts,
Business Objects

Selling Training - Selling solutions rather than training courses; how to engage a Professional Services Organisation  in solutions selling

An open discussion on the issues we face in sell training services as part of an overall solution, rather than just “selling courses”. Does it matter? Why should customers care about “buying solutions”?

1700   

 

Close

 

 

Evening social event

Dinner on the River Thames

 

 

Day 2 – Friday 15th Nov 2002

0900  

Steve MacFarlane
Veritas

Selling Training – Managing the market mix between traditional and computer-based learning

An open discussion on what should be our criteria for when we sell computer-based learning (elearning, web-based etc), and when we sell traditional forms of learning? How do we explain the difference to customers? How do we position “blended” or “integrated” learning, and why?

1030

 

Coffee

1045

Mike Dowsey
JD Edwards

e-Learning Review - How can we to overcome customers’ bad experiences of E learning?

An open discussion on bad experiences of elearning for customers and why? What could have been done to make the experience positive?  What lessons were learned? Who has had very positive experiences and why?

1215

All

Planning the next conference, Web-site update and Membership Survey

1245  

 

Lunch

1315

Norman Buckberry,
Autodesk

e-learning Review - How do we approach new e-learning skills for instructors

An open discussion on the impact of e-learning on instructors; what new skills are required? How can instructors acquire those skills? What threats do instructors perceive from e-learning? Are they genuine fears? What can we do to allay those fears?

1430  

Annual General Meeting and Coffee

1445

  Phil Lawman
Hewlett Packard

e-Learning Review

Phil will lead a wrap-up session reviewing how far delegates have progressed with the issues raised in previous conferences

1600

 

Close

14-15 November 2002

Veritas Software

Reading, UK